Michael Wolff, founder of a news aggregation Web site called Newser.com, claimed his site was the fastest growing news site in the country on an April 2009 appearance on CNBC. Research has shown a drop in the Web site’s visitors in mid to late 2009.
Newser.com will have less news or may even be news-less if Wolff sticks to his word. On Wolff’s CNBC appearance discussing the future of new media, he bluntly said, “What I’m trying to say is, get it on the table, I’m trying to put newspapers out of business.”
Interesting enough, Wolff conflicts his own Web site. Newser.com has a section called “6 Myths about Newser.” Myth number three says, “Newser is putting newspapers out of business,” and goes on explaining how Newser.com is more appealing than a newspaper.
Being more appealing is one thing, but maybe Wolff should read his own Web site before appearing on television and making claims about putting news organizations out of business.
Newser.com takes long in-depth stories from places like the New York Times and summarizes their content into 65-120 words. “We will continue to summarize the best there is,” Wolff said. Seems like a great idea, but if he wants to put newspapers out of business, how can he continue to summarize the best? Sure there are good blogs out there, but will Wolff start cutting down 200 word posts into 50 and still get the same message out?
I agree with Wolff when he says there is a new model replacing the old business, but he could be more tactful in the way he presents his business. News aggregation has proven success for the Huffington Post and even hyperlocal outlets like the Windy Citizen because of good content and loyal viewers. The LA Times thinks Wolff has a ways to go with his readership numbers.
I don’t think newspapers will be obsolete anytime soon, so news aggregators will have them as a main source to pull stories from for a while, as well as hyperlocal blogs.